HOLYCHIP

Holy chip is a project where I designed packaging for
a cookie brand. In this project, I focused on creating a product that is not only
aesthetically appealing but also approachable with eye-catching colors,
attracting customers across many age groups, from children to adults.

The packaging uses bright and warm colors such
as pastel pink, pastel purple, and brown, reminiscent
of the cheerfulness and delicious taste of cookies.
For each flavor, I use separate colors so customers can
easily choose their favorite flavor in supermarket shelves.
On the packaging, I also incorporate illustrations of each
cake flavor, helping customers get a visual view of the product
easily. With Holy Chip, I hope that packaging is not only a safe
and convenient layer of protection, but also a part of the experience
and enjoyment of the product, bringing a warm, friendly feeling to
everyone.
In the Holy Chip project, I wanted to create a packaging that not only reflected the quality of the product but also told an interesting story through every design detail. Bright colors and vibrant images were chosen to convey a sense of playfulness.